Google’s New Privacy Policy, What is this ?

Posted on January 30, 2012


Abhijith N Arjunan,
 Student and a freelance web designer and an upcoming blogger. He blogs about gadgets and tech stuffs.He blogs @CLICKFORTECHNEWS

I hope that all of you have noticed the phrase appeared in Google Home Page about 4 days before and the notification still exist on my(may yours too). The notification was simple that Google is Changing Their Privacy Policies Which means they are shifting to one document from old 70 of long long paragraphs. Privacy Policy and Google Terms of Service will come into effect on 1st March 2012. 60 of variety web services including personal services like Gmail, Youtube even the Google Books, Google Chrome, Google Wallet aren’t effected. 

What Are The Main Significants ?

This new privacy policy can be considered as a ‘threat’ to our google accounts since deals with ‘Privacy’ of our google accounts.Only if you are ready to accept this policies you can login to Gmail Or Youtube. As per the new policy, google will be able to Track Your Each Activity On Web if you have signed in with google account it may be searching, sharing, writing and anything. Or you should deactivate your Google Account.  There is no need to tell its totally breaking privacy area if Google Account.  Google also includes that they can give you much services as much you are ready to reveal your personal data.

    “Google’s new privacy announcement is frustrating and a little frightening,” said Common Sense Media chief executive James Steyer. “Even if the company believes that tracking users across all platforms improves their services, consumers should still have the option to opt out — especially the kids and teens who are avid users of YouTube, Gmail and Google Search.”

  Famous technologist Danny Sullivan remarked that Google is changing their culture of web and trying to become a Web Portal

Isn’t There Some Uses ?

   Even its a problems to privacy, it can contribute something huge when Collaborating and analyzing whole Google Services including Gmail, YouTube, Picasa Etc, Google will be enable to know more about you.

* This move will help Google better tailor its ads to people’s tastes. If someone watches an NBA clip online and lives in Washington, the firm could advertise Washington Wizards tickets in that person’s Gmail account. 

* When someone is searching for the word “jaguar,” Google would have a better idea of whether the person was interested in the animal or the car. Or the firm might suggest e-mailing contacts in New York when it learns you are planning a trip there.

* After the new policies are turned on, signing in with Google account is like signing in with Facebook. So you don’t have to sign in separately for accessing different services. The cookies sent to your computer from Google will help for this feature. 

* Think that you are going for a meeting through a way with traffic block. By collaborating services like Google calender and Google Maps, Google could inform whether you can attend that meeting on time or not If you have marked about that meeting on Google Calender. 

  Whatever the services is, its not fair when a company like google is tracking consumer’s private data and analyzing this. Are you ready to deactivate your Google Account and leave all services by Google due this firm Or to continue with this ? Add your answers as comments . .

Posted in: Technology